Relationships Are Key - Thomas Galati


Howdy, howdy everyone, Tad Stephens on the Micro Success Secrets podcast where we focus on business psychology, and marketing, and how you can use that in your business daily and long term. 

Today, I'm talking with Thomas Galati, who is currently the Sales Director with Diray Media, a direct response focused media buying agency. Thomas is responsible for leading relationships with agency partners and direct marketers. His experience ranges from publishers and platforms like Microsoft and LinkedIn to leaders in AdTech such as Rocket Fuel and Sizmek. 

Thomas has experience building and managing comprehensive marketing campaigns for companies like Unilever, Delta Air Lines and ExxonMobil as well as start-ups aspiring to join the Fortune 500. He has sold digital, search, radio, print, events and branded entertainment solutions. Thomas serves on the board of the Michael Magro Foundation, a nonprofit dedicated to helping families affected by pediatric cancer. Thomas is married with three kids and lives in New York.

Tom, how are you doing? And if you would take a minute, introduce yourself and let us everybody know anything I missed.

- I live on Long Island, just about an hour outside of New York City. Passionate about cars belong to the Mustang Club of America, and I've owned I think about five Mustangs recently. 

- So I think I could point to some things in my professional career. And then also with the Micro Macro Foundation, I will explain in a minute or two, how I got started. I've spent a lot of time in sales, mostly on the digital side, selling advertising solutions for a few years at each of these places, including Microsoft, which would include, being in some interesting things that they were doing with Xbox, Yahoo, which actually had a lot of scale and some great content in the time that I was there and then also LinkedIn. 

- And that was probably one of the most interesting, one of the most interesting places that I've worked. Because I was on the advertising side. So most of us know LinkedIn, as you know, a great place to connect with other professionals, it's a great place to go to look for a job or be solicited for a job. But, you know, along the way, as they've done all of those things that I just mentioned, they've also acquired about 700 million people globally, who are professionals. And there's an opportunity for marketers to engage with them, especially as that platform moves to be more social, with the newsfeed much like Facebook or Instagram. 

And so I worked with companies like Delta Airlines, for example, leveraged the platform and the data on the platform to reach the next generation of business travelers. And one of the things that we did there, which was a lot of fun, was that we basically took the profile of their existing frequent business travelers, and we looked at what they look like on the LinkedIn platform. By the way of what are their titles and what are the types of companies that they work for and then we kind of took a step back and said, Okay, well, where did they go to school? And which universities tend to churn out the people that work for those companies, whether it's like a JP Morgan or Deloitte center.

I'm going to companies where business, travel is a must and then business travelers must choose in allegiance one way or the other. And the best thing that you could do if you're Delta Starwood and Marriott, is to create relationships with business travelers before they become business travelers. And so we did some creative things. We did some creative things on the platform for Delta, and a few other travel marketers, but going back to your question, I feel like I was very fortunate to network with the right people early in my career, and create relationships where once I was able to make a name for myself, I was able to carry those relationships out throughout my career, and use those, some of those people as mentors to bounce ideas or questions off of them, or use them as a reference, in some cases, when I was applying for a job, or an introduction to someone if I was looking to go work somewhere.

 So I think relationships are key and LinkedIn, fortunately, allows you to very easily find other professionals that might be outside of your immediate network. But I think one of the common themes throughout the course of my career was, you know, creating relationships with people and continuing to network through those relationships. 


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