Have Fun, Do Good, Make Money - Mike Bosworth
Howdy, howdy everyone, Tad Stephens on Micro Success Secrets podcast where we focus on business psychology and marketing, and how you can use that in your business daily and long term.
Today I'm talking with Mike Bosworth, who is well known throughout the business sales world as a thought leader, speaker, sales philosopher, entrepreneur and author of best selling sales books solution selling and co-author of Customer Centric Selling. Mike began studying the power of story as a framework for building emotional connection in 2008, and published a new book What Great Salespeople Do - The science of selling through emotional connection, and the power of story in generating wealth.
In January 2013, Mike founded Story Seekers with a focus on teaching people how to connect with strangers using a story framework.
To start with, question I like to ask people is, if you could get in a time machine and go back in time, and you could change one business or life decision that you made or two if you've got to, but first off, would you change it? And if you would change it, what would you change it to?
- Well, I wouldn't change much because my first 20 years on this earth were pretty rough. I had a violent alcoholic father, etc. But once I got back from Vietnam, and at the age of 21, went back to college, my life has pretty much been blessed ever since. So, my first 20 years that the last 50 plus have been amazing.
It was an organic path for me. The solution selling business I created got pretty, pretty amazing. I was getting 3 million a year plus in the mailbox and royalties during its heyday. And all these MBAs have asked me, Well, what was your business plan? I never had one. My deal was, I want to get up every day and do something I love that I'm good at and the big three for me are have fun, do good, make money.
If you got back in your time machine, and you went back again, and you were looking for one decision you made in your business life in your life in general, that just turned out super positive. And you know, you can look back and you can look at you can look at your life, and you can maybe categorize it as everything that happened before that and everything that happened after that. Do you have one of those?
- When I left college at the age of 25, I used up my GI Bill and got a degree from Cal Poly. And then I got an entry level job for Xerox Computer Services back in 72. And that was a division of Xerox that invented cloud computing. And I was on help desk for two years. And then they wanted me to go into sales. And I was highly resistant to going into sales for two reasons. One, my violent alcoholic father was a salesman, and I never wanted to do anything like him. And the second thing was, is as a support person, I had to overcome the lies. The salespeople told me, you had to clean up the mess.
And given everything that you've done that you've learned that you've taught other people. If something happened, let's say something happens like a global pandemic, or you had to move to another country or something like that. Would you start any any started over again? Would you start over and do the same thing you're doing now? Or do you think you'd do something different?
- I do the same thing. I do it faster. It took me 10 years to leave corporate America, I would have left after 7/2020 hindsight. And but other than that, no. path has worked out amazingly well.
Well, I can sense that. That you're, you're happy with what you do with what you've done with the profession.
- I'm not retired now but I made enough money that I live in a beautiful place. And I do podcasts and I do a little public speaking on zoom, which is great, because I don't have to travel and life is good.
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