Building Relationships - Frank Agin


 Howdy everyone, Tad Stephens on the Micro Success Secrets Podcast, where we focus on business, psychology and marketing and how you can use those in your business daily and long term. Today I'm talking with Frank Agin, who is the President of AM Spirit Business Connection, an organization that empowers entrepreneurs, sales representatives, and professionals to become successful through networking. He's also the host of the networking RX podcast, a weekly, short form podcast with insights and interviews related to better business relationships. And he narrates the networking RX minute, a micro podcast with daily ideas and inspiration.

He's author of several books, including Foundational Networking: Building Know, Like and Trust to Create a Lifetime of Extraordinary Success.

If you had one thing in your life, or your business, or both, that you could change? Would you change it? And if you would change it, what would you change it to?

That's a good question. I, I guess, if I could change it, I, I'd like to have more time in the day. If I could change it, what I would like to be able to do is have a better senses to the true intent of people that I I talk with, because we know that LinkedIn is a wonderful thing. It really is. I mean, I think that's how you and I found each other? I think so. Yeah, yeah, it's a wonderful thing. But we have to remember that when we're on LinkedIn, people are putting forth what they have on our LinkedIn profile is not something that some independent agency has vetted them. And so you end up from time to time wasting time with people who are really not what they say they are.

And it's, and I don't really care that somebody doesn't necessarily have the pedigree, or the experience. But getting on the call with somebody where it's really one sided. I love having conversations with really anybody at any level, just really learning about them. And if they're struggling, so bit, let me try and help. If they're doing great. And they're really doing great, that's okay, too. But when you have people who get on, and all they want to do is just talk about them, talk about them, and then really have no interest in you. It's just really kind of a lead up to a pitch. Geez, if I knew that on the front end, I would probably save 20% of the calls every week. And so if I could change that, I would change that.

Along those lines, kind of, is there one thing in your business career, your life, your business, your podcast, even that is super positive, that you know, something happened? An epiphany, an event, something, and it's one of those things where you look at it, you say, Oh, I, you know, I relate everything before this event, and after this event, because it's that it's that profound. Is there any one thing that you could relate that you remember or that happened?

Yeah, certainly. I mean, having a podcast is great. But interviewing people, getting people on there and really kind of digging into what they're about, was a game changer for me. Because it gave me an opportunity to really have to really get to know people get in. And that's what it's about. It's building relationships is getting people to know you like you and trust you. And that, that allowed me to kind of, you know, bring people in and really be interested in them and then from They're be able to connect them to other people. And it's, I tell people's head it is open doors I didn't know existed. So it's been it's been a game changer.

 And this is kind of changing gears a little bit, but I bring it up, because it seems like all business people run into this, or at least all the ones I know. And most people run into it as well. And it can be something as simple as writer's block. And I don't mean to belittle writer's block, because that's one of the big ones for me. But it can be also something is as complex as a new business venture. And it's what I'm getting at is, when you get to that point, and you get stuck. Do you have any tips techniques that you use to move past getting stuck? And it can be like I said, it can be anything, it can be writer's block, it can be a new business venture, whatever fits for you. Do you have anything that you can share on that?

Yeah, well, I think  it's all related. Because writer's block is just writer's block. In many cases, it's just as a point of exhaustion. I do a lot of writing on my micro podcast, I'm releasing something every day. Now we're well ahead of ourselves. But I have to come up with 30 things every month. Right now, I'm the more effective than I'm not. And there are times where I've just been exhausted and just said, you know, what, I, I'm done doing this, I'm just done doing it. But you know, you know, for me, it can be any number of things, mowing the yard. And this is my office, I'm at my office, house converted to office space, I own the place next door, which is kind of how things fell together, I had the opportunity, someday somebody will buy and tear the junky houses down and put up a nice building. But I have two yards to mow and people like want you to hire somebody to do that. And I'm like, you know, I don't want to do that, because I really enjoy getting on that riding mower. The phone's not ringing, the emails not shining at me. It's just, yeah, it's totally white noise.

And I find that that is such a great reset for me. And it doesn't have to be you don't you don't need to buy yard, you know, the mower, but just go for a walk anything you can do to kind of do something mindless. And there are studies that have shown that you can you, you kind of it is literally literally rebooting your brain just to kind of back up and say, okay, you know, I'm not even working the problem, but the subconscious part of your mind is working, whatever the problem is. And that's for writing same sort of thing. It's like you it's just things get kind of knotted up. You know, it's kind of when you're trying to work out a knot, you kind of loosen everything. Well, you know that for me mowing or raking or painting or doing something that's mindless. It just kind of loosens up that knot. And then all of a sudden you come back and it's like, oh, my God, that is totally, it's totally right there. You weren't, the problem wasn't not solvable. It's just I didn't have things. I wasn't coming at it from the right point of view.

 I totally agree with that. Really helpful for me as well. And so, to roll back to the first are related to the first part of when we started talking about all this is, if you had to, and you wanted to go where you are now, you want to end up where you are now or someplace else? If you had to start from scratch, what would you do? Would be one of the first things are the things that you would do?


The first thing I would do, I would stop worrying about making the sale and start just focusing on the relationship. Because when you have a relationship, sales will come.  You just kind of get on their radar and they don't even know you're on their radar. It's all very subconscious. But you do something for somebody make an introduction, you're on the radar, they're going to try and find a way to help you.

If people are struggling with professional relationships in any way, shape, or form, reach out to me and best place to get a hold of me is through my website,

I'm happy to try and help anybody with anything and you know, along those same lines, we'll share about our franchise opportunity and what we're doing to help small businesses grow through and through business connections.

IG: @frankamspirit


Twitter: @frankagin


What is wrong with your Marketing Funnel?
Answer 7 questions and find out now!


There are no comments yet. Be the first one to leave a comment!