Comfortable Can Be Limiting - Blaine Bertsch

Howdy, howdy, howdy everyone, Tad Stephens on the Microsoft Success Secrets podcast where we focus on business psychology and marketing, and how you can use that in your business daily and long term. Today I'm talking with Blaine Bertsch. That's it all right, Blaine. That's it. That's exactly right.

Blaine is the co-founder and CEO of Dry Run, he oversees strategic direction and core operations for the company and the software platform. In 2019, he released his first book pandemic cash flow, which explores the problems business, businesses face, and offers collaborative and effective solutions to crushing that affliction. As a Master's of design from the University of Alberta, more than 15 years successful entrepreneurial experience in graphic design, interactive design, and educational and cultural space and television. 

Blaine empowers and advises entrepreneurs and mature businesses throughout Alberta and beyond, in the online space, as well as locally in Edmonton. His mission is to have a long lasting positive impact on businesses all over the world by helping them collaborate with their accounting team to manage cash flow and grow. 

Thank you so much. Well, you know, the one thing that I found, he said 15 years of entrepreneurial experience, like Wow, that's a that's probably about a five year old bio. startup, I started my first business at around 90 died. So it's, I guess there's an update that bio a little bit 2020 plus wet here, it's been around in the scheme for a while here. 

If you could go back in time, and you could change one decision life business combination of both. First off, would you change it? And if so, what would you change it to

You know, it's funny, because that's, that's a tough question for me, because as you know, I guess as an entrepreneur, and just the way I'm wired, I look forward and look forward and look forward, and probably to a flaw. I'm always trying to climb over that next mountain, right. And so it's hard for me to because I think everything I've done in the past, I've learned something from right. If I could change something, though, as I think I would have, and you hear this from entrepreneurs, quite often jumped in been a little more aggressive and jumped a little bigger, a little faster. 

You know, like is now you look back, and you see these opportunities, like man, I could push that harder, I, you know, I there was maybe an opportunity there that I should have pushed a bit harder, we would have got things, you know, and it's hard because at the time, it's risky to do that. It's you're, you're adding risk adding money here. And but sometimes the bigger risk is, is sort of being too cautious. And I think, looking back, everyone's won, like, you know what, I probably could have jumped in push a little harder there. But of course, that's always hindsight. And that's, you know, I like to learn from that, but I don't like to dwell on it.

Comfortable is, in fact, I was talking to my son this morning, I was telling him being comfortable is limiting, or can be limiting. It's not necessarily a bad thing. It's just it can limit you. Because you're you're I mean, you're, you're where you are, and you're happy with it. So it kind of that line. 

Have you ever had one or more decisions in your life or points in your life where you look back and you think you look at your life is everything that happened before that and everything that happened after that, you have something super positive that happened? That's the point like that?

Well, you know, I think I think the big one for me, especially as an entrepreneur is is like I sold my business. And there's sort of two points. Number One was that recession started in 2008, we had to do some fundamental shifts in 2009. And the learnings that came with the recession, and the way we had to transform our business to survive and then to grow again, was fundamental because I think it led to dry run that led to what I'm doing today with cash flow management, forecasting software. But the big one for me was I sold that business in 2012. 

Okay, well, you did mention passion and I want to bring that up for people is that and I say this from time to time? Is it whatever you do from an entrepreneurial or business owners perspective? For me anyway. Wanting to get out of bed is the passion. I mean, not just making money or not just having an agency and I don't like agencies either myself just because I don't want I don't like that model. But it's important to have a reason to get out of bed in the morning. Changing the world's great reason. It's a reason it's Yeah.

Yeah, and it's it's, it's true and it's and it can be obviously incredibly stressful for for entrepreneurs and and daily. In the end, you want to feel like you're moving the needle like personally You're doing something that you really feel matters. And you know, it's not up to me to decide what people believe matters. But for me, that's that that's how it makes it a lot easier than then to feel like you're just, you know, on the treadmill, and you're just you're just paying salaries, it's harder to get up and out of bed and be excited about that.

 For money, the money in and of itself, for me is is not the main driver. I mean, like he said, Yeah, you got to pay the bills. Yeah, you got to hit you know, you got to put you have mouths to feed. But that's not the main reason as to be. 

Super. Blaine, thank you very much for taking time to really appreciate everything he shared. It's time to wrap up. Anything that you want to close with, that you have to offer the listeners that may help them?

Yeah, well, you know, especially right now during during the COVID crisis here we know businesses are struggling mightily. And over a dry run, we're cashflow management, a forecasting tool and that's we're just about helping people make it simpler and faster to understand where they're headed, make better decisions. And if you're in need of some help, they're just please come visit us a, we've got a 30 day trial there we've got some great COVID pricing on right now. Feel free to reach out to any of our team. We'd love to chat with you.

IG: @dryrun_com
Twitter: @mydryrun

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