Investing In Your Business - Penny Pearl
Hi everyone, Tad Stephens on the Micro Success Secrets podcast where we focus on business psychology and marketing, and how you can use that in your business daily and long term. Today I'm talking with Penny Pearl, who is the founder and CEO of 2Actify, a skilled career strategist, networker, and train certified coach for technology leaders that want to transform their careers.
Penny and her team develop 2Activate, which are programs that teach strategic online networking to find in advance a career and discover opportunities through building business relationships, and up leveling communication. technologies, learn how to market themselves, network with peers and become confident leaders to advance career opportunities and compensation.
If you could go back in time, and you could change one business or life decision, essentially, anything you wanted. First off, would you change it? And second off, if you would, what would you change it to?
Okay well, I have to tell you, that after doing this for about 10 years or so, and reflecting back to the beginning, I was definitely up for the challenge, and didn't necessarily know what was ahead of me. As much as I planned for it, I did know that I am the type of person that really likes to do things by myself, because I knew they would get done correctly. And so if I were to do something different, knowing what I know, now, I would have identified what I really am good at what I really wanted to do, what my vision was for the company, and then find the right people to help me and invest in my business that way.
If you could go back and look at something that you a decision that you made that turned out super positive. I mean, it's just, yeah, that one worked. And you could use one of those things where you look at it, it's kinda like you look at everything before and after it. It's kind of a dividing line or demarcation point. Do you have one of those that you could share?
Yeah, absolutely. I would say in the beginning, I spent a lot of time networking, going to physical events and networking that way, right. And because where we live and where these events were, my travel time was at least an hour. Sure. So I thought I'd go to these networking events, and be really hyped up over the people that I met. And then I'd come home. And I'd think about the number of people that I met, what the actions were that I needed to take and realize that I could have spent four hours online, doing a lot more then getting in the car and going to meet people. So yeah. So that's when I realized what I needed to do is to get really good at online networking. And so, in terms of something that really turned out positive, and especially with what's going on today, I realized that I am so fortunate to have developed those skills because I work with a lot of individuals today that are struggling to develop their online communication skills. They're so used to being face to face with people.
If you go back and you look, okay, that was a really great decision. You know, you got your online skills honed, you're doing you know, the timing worked out. It's unfortunate, but it worked out in your in your favor there. What's one of the scariest decisions that you've ever made? That you weren't really sure before you did it?
Yeah, it's almost, I would have to say, recent. Okay, because I'm relating to the first answer that I gave, not doing it alone, and being able to relinquish some of what I do to other people. It's taken me a long time, and a lot of experience and a lot of mistakes, to get to the point where I know what I'm looking for. And I wish I would have had that knowledge in the beginning. But I didn't, because I hadn't been through the mistakes and the experience. But I've gotten to the point now, where I know what I want, I asked the right questions. And I have a really, really super team that's helping me I'm involved to the point where I, I absolutely set expectations, because I know what I want. So there's very clear communication. And the second thing is, I need them to respond to me. So I know what's going on. till I get to the point where I can just let them do their thing. And there are a couple of them that that I'm at that point. So that was it was very scary to actually say, Okay, I'm going to invest in my business. And these are people that I feel are going to deliver because I established what they needed to deliver. And I'm giving them the freedom to add their creativity and the actions that they want to take. Because I'm really a big believer in taking actions, not just talk, but taking actions.
A lot of people get stuck and they just don't. Right. Do you have tips or techniques that you use? Is there anything that you can talk about that you use to get through some of those through them, round them over him by him, however you do that?
If you make a decision, to not do everything alone, which is where I think we all get stuck thinking that We can, we're the only ones that can do it well. So the counter to that is that you miss out on the creativity and the contributions by other people who have the talent that you're looking for. And then the second thing is to refrain from investing in your business. If you really believe in your business, you should be investing in it. Not only your time, but your money, just like you're asking others to trust you and invest in you, then why not do it for yourself?
You're in business, you've you started this thing, you stuck with it, you've grown it, what you want out of business in life, I mean, what do you want? Is it? You know, I'm, for me, anyway, there's a lot of personal satisfaction in doing it. But what do you want that other people would might be? Oh, my benefit from hearing?
Well, I, I know that I have a certain talent. And because I have the successes to show it, my successes or the successes of my clients, when I work with executive technical leaders. And you know, they've been successful throughout their career. But they're not used to today's way of looking for a new job other than applying online. And I'm telling them that they need to go out and market themselves. And I showed them how to do it, then some vulnerabilities come to light. And in other words, I don't like talking to people I don't know, I don't know what to say when I get in a zoom call or phone call. And when I work them through that, and I see them go through a transformation.
So what I'd like to offer is, because all of my work is done using LinkedIn, and helping people to network strategically on LinkedIn for the career, if an individual would like me to consult with them on their profile, their LinkedIn profile, I would be happy to offer 15 minutes of my time to get on a zoom call and be able to help them create the right types of messaging, and so that it would attract more of their target audience.
And I think that is huge. If anybody is listening to that. And thanks. Well, you know, that is huge, because when people look for you these days, if you're in business, your LinkedIn profile is going to come up. It's I mean, it is so wide. That is one of the first impressions that people are going to have a view. And as we all know how first impressions work. So that could that could be super helpful. I'd really suggest anybody that wants that please take advantage of it. How about some contact information website? How would people get ahold of you?
Yeah, I'm all they do is just email me firstname.lastname@example.org. And that's the number 2Actify. And it means to take action, because that's what the program is all about. That's what gets people their jobs and allows them to move forward and make the transformation. So it's email@example.com and just put in the subject line tab, and then I'll know where they're coming from, where they came from.
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